Since our founding in 1985, our leadership has been rooted in the values of integrity, innovation, and inclusivity.
We believe in servant leadership—where leaders lead from the front, serve with humility, and create an environment where people can do their best work. At the heart of our leadership ethos is a deep responsibility: to deliver value to our consumers, uplift our communities, and care for our planet.
From pioneering sustainable production practices to launching first-in-market innovations like bio-disposable diaper bags, our leaders are driving impact where it matters most; leading with purpose.
Bidco Soap manufacturing plant was commissioned in Nairobi.
Bidco Oil Refineries Ltd was established in Thika.
Elianto Seed Crushing plant
in Nakuru was acquired.
Bidco Tanzania Oil and Soap
was commissioned.
Some beloved brands - Kimbo, Cowboy, Veebol and Tiger laundry bar were acquired.
Bidco Refinery Project in Dar-es-Salam and Bidco Uganda were set-up.
Jinja Complex was commissioned and official launch of Oil Palm plantation in Uganda.
BIDCO became the pioneer in standards of Fortification by commissioning the Fractionation plant.
New state of the art soap manufacturing plant was commissioned and Animal feeds production began in Nakuru.
COGEN plant was commissioned.
New state of art Detergent Manufacturing facility was constructed.
Bidco Industrial Park was commissioned.
PET Plant was commissioned.
Bottler partnership with Monarch Beverages (Planet Soda, Planet Aqua water, Bubble Up and American Cola).
Chairman & Co-Founder,
Bidco Africa
As Chairman and Co-Founder of Bidco Africa, East Africa’s most diversified FMCG group, Vimal Shah has spearheaded the growth of a company that today commands 60+ brands across 18 countries, touching millions of households every day. What began in 1985 as a soap venture has, under his vision, become a regional powerhouse built on innovation, sustainability, and inclusive growth.
Widely regarded as one of Africa’s most influential business leaders, Vimal continues to raise the bar for enterprise and leadership, driving Bidco’s future growth, mentoring the next generation, and championing sustainable business models. His impact has earned him Kenya’s highest civilian honour, the Chief of the Order of the Burning Spear (CBS), along with international accolades such as Ernst & Young Entrepreneur of the Year, East African Entrepreneur of the Year (AABLA), and the East Africa Business Leader of the Future Award.
Beyond Bidco, Vimal is a global voice for Africa, frequently invited to leading business forums across the United States, Middle East, and Asia. In these global conversations, he places Africa at the centre of economic dialogue, advocating for its opportunities, talent, and potential. His voice and vision continue to shape not just industries, but the very fabric of leadership, resilience, and community across the continent.
Tarun Shah is the Co-Founder and Director of Bidco Africa, where he leads the group’s finance and operations, ensuring cost discipline, productivity, and long-term efficiency. With a strong foundation in accounting and financial management, he has been central to Bidco’s regional growth and diversification, embedding rigorous systems that sustain performance and scale.
He follows the Kaizen principle of continuous improvement, a philosophy that shapes his approach to operations and productivity. At Bidco, Tarun champions operational excellence and best-in-class manufacturing practices, strengthening the company’s position as a manufacturing hub for East Africa and a catalyst for growth across the continent, built on efficiency, sustainability, and inclusive growth.
Director,
Bidco Africa
Mihir Shah, Director at Bidco Africa, leads the group’s marketing and brand strategy, driving the creation, rollout, and growth of successful brands that resonate with consumers across East Africa and beyond. He has been instrumental in expanding Bidco’s presence into new markets through exports, while also strengthening the company’s visibility through sales, marketing, and branding initiatives that position Bidco as a modern, consumer-centric powerhouse.
At Bidco, Mihir spearheads the entire marketing vertical, covering product launches, brand management, digital presence, e-commerce platforms, and corporate communications. He also plays a strategic role in business expansion, mergers and acquisitions, and cross-border growth initiatives. With an academic foundation from University College London (UCL), he brings both global perspective and local insight to his role, driving Bidco’s next chapter of growth and innovation.
Director,
Bidco Africa
Sanchita Singh is a Director at Bidco Africa, where she drives the development of new categories and strengthens the company’s position as a forward-looking FMCG leader. She combines financial acumen with marketing expertise to shape business strategy, brand development, and organizational leadership, ensuring Bidco’s continued growth in competitive markets.
People-focused and process-driven, Sanchita is relentlessly committed to making Bidco one of the most valued employers and best places to work. She champions standard operating procedures, process improvements, and team development, creating an environment that fosters performance, innovation, and sustainable growth.
