Welcome to the NEW Noodies World!

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Change is inevitable. Change is constant and we decided to change, for you!

The revamp of Noodies was quite the process which we will give you all the ‘tea’ to the doodle, but first, let us talk about the New Noodies.

Noodies’ Quality Assurance Chemist Valentine Chebet serving a sample of cooked Noodies at BIDCO Industrial Park, Ruiru. Noodies becomes the first noodle brand in Kenya to offer a Kiddy pack to address a growing young market who find it exciting to make their own choices.

Noodies, is a locally manufactured noodles brand from us, BIDCO Africa Limited in Kenya. Noodies are made from plant-based ingredients, offering a balanced nutritional value rich in proteins, dietary fibre, carbohydrates, vitamin A, Iron and Zinc.  Noodies is available in 3 delicious flavours: Chicken, Beef, Tomato & Onion.

Noodies’ Quality Assurance Chemist Valentine Chebet at the lab with BIDCO Africa’s Chief Value Stream Leader Tushar Mehta at BIDCO Industrial Park, Ruiru. The new look Noodies has a one-year shelf life offering a balanced nutritional value rich in proteins, dietary fibre, carbohydrates, vitamin A, Iron and Zinc.

So, what’s the fuss about the NEW Noodies?

In line with our brand mantra; Happy Healthy Living:

  • We decided to add a little fun into it by creating a cartoon character called the Noodle Doodle (it’s so cute). The Noodle Doodle cartoon is a character personification of the Noodies brand, it stands out, attracts and appeals to children who relate with brands that speak to them.
  • We have improved the taste of the noodles; added some spice in every sachet of Noodies…… Pssssst our chicken flavour now has some chilli on the side, we have also made our strands thinner to enable better seasoning penetration thus enhancing taste.
  • We have a new size; Noodies is now available in a 70g pack and a 5 in 1 value pack available in all flavours, and in both 70g and 120g.
  • We have also made something special for kids: We are the first brand in Kenya to offer a Kiddy range whose packing has been designed keeping the fun elements that children will own and connect with. The colour differentiation and cartoons with product characters on the pack will now make it easy for them to depict the different flavours which include Chicken, Tomato & Onion and Beef.

That was a lot right! That’s why we changed, just for you!

Now let’s give you the tea to the Doodle:

Did you know that Noodies takes only 3 minutes to prepare? All you do is:

  1. Boil water (about 1 cup)
  2. Add your block of Noodies
  3. Add the seasoning sachet and let it cook for 3 minutes
  4. Enjoy your tasty bowl of Noodies!

Simple, right!

Try the NEW tasty Noodies, ni msosi teke teke! Jibambe Na Noodies leo!

Noodies’ Quality Assurance Chemist Valentine Chebet doing an analysis on Noodies at their lab in BIDCO Industrial Park, Ruiru. The new vibrant look with enhanced taste is part of BIDCO’s product revamp to offer a new Kiddy pack targeting young consumers the power to choose a noodles pack that is specially designed for them.

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